Maria Pavlova, Part 3
"I decided that a basic question was whether it was the way lipstick looked or felt or tasted that made the difference."
"One basic idea I had is pretty obvious in retrospect. I could use a clear lipstick, like Chapstick, with and without flavors, to isolate the way lipstick looks from the way it feels or tastes. And I could use unflavored lipstick to separate the taste from its appearance."
[Here I, Dr. Richard Joff, interrupted to get the interview back on track, as Dr. Pavlova seemed to be starting into a lecture on the design of this particular experiment, which is by now so well known as to be a textbook example. I asked her to what extent she used her husband in designing this experiment.]
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