Sissy forever Pre-class
The key to making your eyes "stand out" is to use light colored eye shadow. Try using a light base shadow like a pale pink, yellow, cream or beige. Apply the light color all over your eyelid and then to accent the eyes use a darker shade only in the outer corners and sparingly. If you use dark colors on the lids or in the crease you will create a closing effect and make the eye appear to be even farther back.
You can lightly wet eye shadow powders if you want the color to show up more prominently.
As long as the shadow you use is a powder, you can go back and add more, even after it's set with translucent powder, to get to the level of intensity you want. Then dust with translucent powder again.
An eye shadow color thats opposite of your eyes color really makes your eyes stand out. Like purple eyeshadow on green eyes is very pretty.
This site shows how to apply eyeshadow depending on the shape of your eyes: *ProFaces.com*