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Virgin Active Smarty Pants

The Smarty Pants are the latest monitoring gadgets to join the craze of wearbles. This bum-hugging device, developed by Virgin Active, counts the number of cheek squeezes achieved during the day, on the quest for the best botty.

The device is fitted with a streamline sensor that hugs the wearer’s glutes to record each clench. A Clench Counter is situated in the waistband to allow the user to keep track of the number of clenches they have done.

http://www.youtube.com/watch?feature=pl ... pCJsjh1mls

Tong Incheek, from Virgin Active said: "The nation’s obsession with twerking, Kim Kardashian and the ‘Belfie’ mean that 2014 is undoubtedly the year of the bottom. Never have bottoms had so much media attention and as a result, Brits are demanding ways to ensure their butts are in as pert as possible. Wristbands that count miles might be smart, but the newest and most innovative trends in wearable tech focus on specific muscle groups such as the glutes. The SmartyPants are the first in a long line of tech we have in development, we hope to bring out Pec-tometer T-shirts and Bicep-ometer Vests by next April."

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